How to increase the turnover of my hair salon? This is a real problem facing many salon managers (be it a hairdresser or a beauty salon).
Most salon managers have been trained to be a hairdresser and beauty professional, where business training is too often forgotten. Few or no knowledge of business creation and management are transmitted to you. It is therefore quite natural to feel an absolute blur on some aspects of management, sales or communication, especially if you just started.
In this article, we present various tips that will help you increase the turnover of your hair salon. They are based on the three pillars: strengthen the average basket, improve the number of visits, bring in new customers.
Increase the amount your average basket
To increase the turnover of your hair salon, we advise you to improve your average basket … Attention that does not necessarily mean to raise the prices.
Sell the products of your hair salon
“We are a hairdresser, not a salesman” is a phrase that we often hear. It is precisely because you are a hairdresser and you know your job that you can best advise your customer on this or that product.
Do not be in a purely commercial approach, but in a method of accompaniment. So the customer will be more confident and will be better able to buy one of your products.
Nevertheless, the sale of product comes in several steps that you must know to facilitate the act of purchase.
Step 1: The discovery phase
The diagnosis is a special moment with your client. Take the time to evaluate the hair, while asking as many questions as possible to know the hair care habits of your client: what products does he use, how does he take care of his hair, what would he like to do?
To complete your analysis, click on its customer profile. This will also let you know if he has already bought products in your living room.
This is when you can predict the products you will use during the delivery. The products that the customer will be most apt to buy.
Step 2: Make you want
Throughout the service, share your knowledge with your client, he will appreciate the exchange, will feel reassured and will have the feeling of being taken in hand.
Tell them about the products you use: why the brand, what are the benefits, how long are the results, etc.?
Place the product in front of him: this will provoke the desire to take the product in the hands. The customer will feel a little closer to the product. If he looks at it, reads the instructions or takes it in his hands, it means that he is already considering the purchase.